Erin Dean Williams

Erin Dean Williams created Activate and Amplify with a heartfelt desire to unite entrepreneurs for an inspiring experience that fosters mutual growth and expansion. As the founder of a boutique brand and marketing agency, Erin has been a dynamic force in business since 2017.

Originally from Toronto and now based in Texas, Erin is a proud mother of two, mountain biker, health advocate, and personal development junkie. Throughout her career, she has worked with top award-winning digital agencies but found greater fulfillment in empowering entrepreneurs. Through online courses, events, a podcast, and brand services, she helps business owners unlock their potential, ignite their passion, and build brands that inspire.

Terri
Malek

Terri Malek is a CEO, entrepreneur, and expert in guiding individuals toward their authentic Signature Self and mastery. As an Alignment Coach, Master Energy Therapist, Consultant, Speaker, and Author, she empowers personal and professional transformation through a blend of energy work, self-awareness, and emotional intelligence.

With nearly 12 years running her private practice in North Texas and decades of experience in consulting, wellness, and education, Terri helps clients navigate life's challenges, unlock subconscious patterns, and achieve alignment. Her private energy sessions provide a sacred space for deep self-discovery, inspiring others to manifest their innate talents and live with purpose. 

Laurie Hannoush 

Laurie is a trailblazing permanent makeup artist and Esthetician, and the founder of Waxonomy, a beauty empire with three thriving locations. Originally from Toronto, she earned her Bachelor of Design from York University but pivoted to entrepreneurship in 2009, starting her esthetics business from a spare bedroom.

Over the past 15 years, Waxonomy has grown into a multi-national brand employing 30 women, driven by Laurie’s passion for beauty, leadership, and empowering others.

Kristi
Dear

Kristi Dear, known as The Mindset Chick, is an International Mindset & Success Coach who empowers clients to overcome limiting beliefs and unlock their full potential. With her fun, uplifting personality, Kristi has been featured in Fitness Magazine, The Huffington Post, Good Morning Texas, and more. A multi-million dollar earner in network marketing, best-selling author, and sought-after speaker, Kristi inspires others to manifest their dream life and business. She’s been married for over 24 years and is a proud mom of three grown children.

Lindsey

Rhoads

Lindsey Rhoads is a Texas-based brand photographer who combines strategy, style, and intuition to create story-driven imagery. Known for her ability to capture the energy and essence of her clients, Lindsey ensures each client's photoshoot experience is comfortable, natural, and impactful. She believes photography is more than beautiful visuals—it’s a strategy that breathes new life into brands.

A proud Texas native from Melissa, TX, Lindsey is a self-taught lifestyle photographer with a passion for natural light. What began as a high school hobby evolved into a side hustle after marriage and grew into a thriving business in 2020. Her work helps businesses stand out with eye-catching imagery that tells their unique story.

Barbie
Kalev

After over a decade of building a multi-million dollar business, Barbie achieved the kind of success many aspire to, yet found herself burned out and unfulfilled. Realizing there had to be a better way, she made a pivotal shift—tuning into her body, embracing rest and joy, and aligning her business with her authentic self and deepest desires.

This journey of self-discovery became the foundation of her most meaningful success, not just financially but in every area of life. Now through programs, masterminds and retreats, Barbie guides purpose-driven women to do the same. She helps them reconnect with their true selves, explore what they genuinely desire beyond societal expectations, and infuse their success with deeper authenticity and fulfillment.