Episode #14: Strategic Insights for Marketing to Moms
Aviva is the founder of Healthy Moms a Toronto-based marketing company that connects local and online businesses offering health-focused, natural, or sustainable products and services with their ideal customers. With her community of over 20, 000 members and her discount card Aviva knows what resonates with moms and understands their wants and needs as well as what they struggle with.
Episode Highlights:
- The story of how Healthy Moms started and evolved into the business it is today
- About the Healthy Moms brand vibe, logo, and colours
- How Healthy Moms services both the B2C and B2B market to help other businesses grow
- Insights about developing a marketing strategy targeted to a mom-focused audience
- Why is it important to understand your ideal customer avatar
- Recommendation for keeping up with constantly evolving trends and current events that can so quickly shift a brand’s marketing strategy
- How brand photos are used
- Advice for being fearless in business
Tune into the full episode for detailed insights and tips on creating a marketing and brand strategy for a target audience of moms.
Get in touch with Aviva at:
Website: https://www.gohealthymoms.com/
Instagram: https://www.instagram.com/healthymomstoronto/
Download the Mobile App: https://www.gohealthymoms.com/pages/the-healthy-moms-app
Join the Healthy Moms Toronto Facebook Community: https://www.facebook.com/groups/367483046596090/
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